What Whistle Sports hopes to do with the $20 million it just landed
Whistle Sports is becoming a major league digital player.
The New York-based digital sports media company announced Thursday that it has raised $20 million in Series C funding from TEGNA Inc., NBC Sports Ventures, Sky and Emil Capital.
The companies join a handful of others — including professional sports leagues and iHeartMedia’s Bob Pittman — in investing in Whistle Sports. To date, the digital company has amassed $60 million.
“This round is about getting us scaled up to serve full growth size and getting profitability,” Whistle Sports founderand CEO John West told Mashable in a phone interview following the news. “And also to continue to sort of take advantage of the market position we have as a leader in engaging young millennial sports fans.” Read more…
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