If there’s one thing that this year has taught us, it’s that 2016 is apparently attempting (and, let’s be honest, succeeding) to overload us with events of massive import and horror. If it’s not protests in Charlotte over yet another police shooting, it’s Oculus founder Palmer Luckey funding a group to create Internet memes maligning Hillary Clinton, Yahoo revealing the personal information of half a billion users had been hacked two years ago, or a Trump campaign chair apparently actually believing that there was no racism in America until Barack Obama was elected President. But, hey! Let’s forget all of that for a second and talk about the highlights and lowlights of the world wide web over the past seven days.

Skittles Aren’t People

What Happened: What if Twitter was a bowl of Skittles, but one Skittle was so ignorant it was kind of like poison, and… actually, maybe this analogy isn’t quite working.
Where It Blew Up: Twitter, media reports
What Really Happened: As if this election season wasn’t filled with enough ignorance, Donald Trump Jr. decided to unleash some of his wisdom—well, both “his” and “wisdom” are, to some extent, uncertain for reasons we’ll get to soon enough—on Twitter at the start of the week:

As you might expect, the tweet got exactly the response it deserved, at least from most quarters. (There were, of course, some supporters.)

Of course, the analogy provoked outrage outside Twitter, prompting a response many people anticipated, but hadn’t really expected.

For added irony, it turned out that the photographer who had taken the original Skittles photo was, himself, a refugee who condemned the use of his work. Even as Trump Jr. defended his tweet, it turned out that few were fans. Even those who agreed with him had complaints.

The Takeaway: While some pointed out Skittles’ strange ability to become embroiled in political controversy, others knew that it was just a matter of simple logic:

Expecto Complainum!

What Happened: Pottermore helped the Internet discover its inner Harry Potter self. The Internet was not necessarily thrilled about this.
Where It Blew Up: Twitter, media reports
What Really Happened: It had been rumored for some time, but on Thursday, Pottermore unveiled its updated Patronus Experience, an online quiz that reveals whether your inner animal is a bear, dog, eagle, or mole. (Many more animals are available, because of course.) Even Harry Potter creator J.K. Rowling was excited:

The new test quickly exploded across the Internet, thanks to the Potter effect. But, even as Twitter filled up with people excitedly sharing what their don’t-say-spirit-animals were according to an automated Internet test, others weren’t quite getting in the right mood…

The Takeaway: Meanwhile, Rowling shared a joke image proposing a familiar meme as someone’s Patronus, prompting this correction that might go down as peak 2016 Internet:

Love Is Dead

What Happened: Maybe you didn’t hear: Brad and Angelina broke up.
Where It Blew Up: Twitter, media reports
What Really Happened: In news you almost couldn’t have missed this week, Angelina Jolie and Brad Pitt are getting a divorce. While this is obviously big news for gossip mongers (so much so that Marion Cottillard felt compelled to release a statement denying rumors of an affair with Pitt), we should all spare a thought for those hit hardest by this development: the Twitteratti.

The Takeaway: Even as everyone seemed convinced this was the end of love as we know it, at least one person on Twitter was able to put things in the proper perspective:

What’s Your Sign? No, Really

What Happened: Remember when you thought there were 12 zodiac signs? Funny story: That might not be the case. Kind of.
Where It Blew Up: Twitter, media reports
What Really Happened: This is an odd one. This week, reports started appearing online declaring that NASA had changed the astrological zodiac, so that there were now 13 signs, not 12, and that the dates of each sign were dramatically different. People weren’t happy with this news:

But here’s where it gets strange. As NASA pointed out via a Tumblr post, they hadn’t done anything to the astrological zodiac, because (as they pointed out), astrology is “not science.” But they had changed the astronomy of it all, because there are actually 13 constellations in the zodiac, according to science, and noted that the dates of the astronomical zodiac weren’t the same as people assumed. Or, as they put it: “The constellations are different sizes and shapes, so the sun spends different lengths of time lined up with each one. The line from Earth through the sun points to Virgo for 45 days, but it points to Scorpius for only 7 days. To make a tidy match with their 12-month calendar, the Babylonians ignored the fact that the sun actually moves through 13 constellations, not 12. Then they assigned each of those 12 constellations equal amounts of time.”

So… they didn’t change anything, except they kind of did? But what does this mean to the legions of people now confused about their very identity?

OK, that’ll do.
The Takeaway: Always good to remember: NASA should not be in charge of your self image for good reasons beyond your personal self-esteem.

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While You Were Offline: Skittles PR Faces Its Biggest Crisis Ever