It’s been a strange week for the Internet, or perhaps just for part of it—like many, we’ve been glued (unhealthily so, perhaps) to what’s been happening in the United Kingdom since the Brexit vote, and the sense of unease and that everything is just slowly, unstoppably, sliding towards disaster. Thoughts of such things have dominated most everything that’s happened this week, punctuated only by moments of brightness like the redemption of a Project Runway cast member or the most awkward photo opportunity of the week. Have we stepped into the Darkest Timeline by mistake? Is there a way to get back? Does it include being able to listen to Prince’s tunes on Apple Music? (Don’t worry, that’ll make sense soon enough.) While pondering these imponderables, here’s a roundup of things you might’ve missed over the last seven days of Mission: Internet.

We Call This Kind of Thing ‘A Boris’ Now

What Happened: Continuing a trend, the one thing that everyone thought would happen as the result of the Brexit situation in the UK… didn’t happen. The Internet is still not used to such confusion.
Where It Blew Up: Twitter, media reports
What Really Happened: As Brexit continues to cause implosion after horrifying implosion in the UK—the Labour Party’s collapse into in-fighting, the continual drop in value for the pound, the rise of hate crimes in the country—everything seemed uncertain about the nation’s future, with one exception: Boris Johnson, the journalist-turned-political figure and best applicant for the position of “British Donald Trump,” was not only going to stand in the Conservative Party’s leadership election, but would likely win, becoming the next Prime Minister.

And then, on Thursday, he announced that he wasn’t going to run at all.

This, obviously, was a huge shock. Story after story went up about the surprise move as journalists tried to understand what was going on.

Twitter, too, seemed rocked by events unfolding. If, of course, “rocked” meant “quick to judgment with occasional jokes”:

Responses ranged from disgust—

—to gallows humor:

And some thought that it was time to write Johnson’s political epitaph:

Perhaps the most nuanced take came from none other than Cher:

The Takeaway: With such momentous events taking place, you might wonder how the everyday person could connect to such drama. Don’t worry; the Internet always finds a way.

What Have You Done Today to Make You Feel Proud?

What Happened: Whether it was an ironic joke gone wrong or someone completely not understanding reality, somehow “Heterosexual Pride Day” ended up trending on social media this week. No, really.
Where It Blew Up: Twitter, media think pieces
What Really Happened: It sounds like an ill-considered joke gone wrong—and, it turns out, that really might be what it is. Whatever its origins, however, this Wednesday #HeterosexualPrideDay started trending on Twitter, something that provoked much (well deserved) scorn from the media and, well, you can imagine what happened on Twitter:

Still, it did allow Twitter to bring out its GIFs to play:

The Takeaway: But still: “Heterosexual Pride Day”? What’s next?

And For Our Final Guest

What Happened: Website The Toast went out with a bang. Oh boy, did it.
Where It Blew Up: Twitter
What Really Happened: Back in May, Nicole Cliffe and Mallory Ortberg broke the collective heart of the Internet when they announced that The Toast would close on July 1. But, it turned out, they saved something big to go out on: a tribute from Hillary Clinton, where she wrote that the site “made us laugh and think along the way,” while also inspiring women. The response was… well, you can see for yourself:

The Takeaway: Surely a Trump staffer is currently wondering if they can convince another beloved site to shut down so The Donald can write a farewell message. Like, The New Republic can’t last forever, right?

Every Wave Is Tidal, If You Hang Around You’re Going to Get Wet

What Happened: Apparently, corporate takeovers are very exciting when celebrities are involved.
Where It Blew Up: Twitter, media reports
What Really Happened: When news broke that Apple was interested in purchasing music service Tidal, the reaction of the Internet was potentially surprising. Sure, there were those who had the reaction of, “How does this impact me personally?” as you’d expect, but then there were those who had some other questions, like just how much money Jay Z would make from the deal:

It wasn’t as if everyone was Jay Z’s unofficial financial analyst, however. Some were convinced they had rooted out the real, secret reason Apple wanted the company:

OK, maybe there were other reasons…

Wait, does no one think that Apple just wants to buy the company because it would be a sound business decision? (Actually, even the media seems a little uncertain about that.)

The Takeaway: Take it away, David Caruso:

File Under: Twitter Rants We’ve All Considered Going On

What Happened: And you thought your boss was bad.
Where It Blew Up: Twitter
What Really Happened: On Thursday, it was reported that, after 12 years, Nancy Grace will be leaving HLN. A controversial figure whose legal commentary was both outspoken and often just ridiculous, Grace’s departure provoked headlines (and fond nostalgic reminiscing), but the best response was undoubtedly this Twitter rant from comedian and former Grace employee Mary Cella:

Of course, Twitter loved it:

The Takeaway: Oh, if only we could all be like this Tweeter…

Original article – 

While You Were Offline: You Stay Classy, #HeterosexualPrideDay