Why the hashtag #CoverTheAthlete is relevant as ever in Rio
#CoverTheAthlete is a hashtag that (sadly) could be relevant for a long time.
Launched last year, it was created in response to sexist commentary in everyday sports reporting, and it has only gained traction on social media as the Rio Olympics continue on.
Australian tennis commentator Ian Cohen unwittingly spawned an anti-sexism campaign back in Nov. 2015 when he instructed Canadian pro Eugenie Bouchard to “give us a twirl and tell us about your outfit.” Since then, #CoverTheAthlete has sought to bring awareness to the double standard in sport. Read more…
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