Yahoo wants its readers to be more connected via its latest mobile app.

Called Yahoo Newsroom, the app offers a personalized feed of news stories. Rather than simply having articles ranked by clicks and views and by the company’s own editorial curation, the algorithm is influenced by a user’s behavior and by what they choose to follow — not unlike other popular social networks.

“I see this as Reddit for the masses,” Simon Khalaf, Yahoo’s senior vice president of publishing products, told Mashable.”It’s not cultish, and this is the wedge that we believe Snapchat and Instagram has not focused on. It’s a very strong community feel.” Read more…

More about Business, Verizon, Media, Apps And Software, and Yahoo

Read the article: 

Yahoo Newsroom app is mobile ‘Reddit for the masses’