YouTube partners with Geena Davis, U.N. to empower female creators
PLAYA VISTA, Calif. — GloZell Green said working in the entertainment industry can often entail collaborating with “boys, boys, boys, men, men, men.”
But as the YouTube star prepares for motherhood, Green said she hopes future generations can work in a more diverse world — filled with even more female role models.
That’s where YouTube wants to help.
The video giant announced a new program Wednesday, just ahead of International Women’s Day on March 8, designed to empower female creators to catalyze even more female-driven content on the platform.
For the inaugural women-led program, YouTube funded about 50 productions, which were filmed on sets constructed specifically for this initiative at spaces in Los Angeles, London, Tokyo and New York. The video topics include women in the workforce, health, science, engineering, music, comedy and scripted content.
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