Sam Pepper still knows how to upset people.

Just one year after the British YouTube star came under fire for his “Fake Hand Ass Pinch Prank” (in which he pinched women’s butts), the 25-year-old is attracting new attention — once again in the form of backlash on social media and from fellow creators. This time, for his video titled “KILLING BEST FRIEND PRANK,” which features Pepper pranking Vine star Sam Golbach with help from fellow Viner Colby Brock.

Warning: The video (above) shows the pranksters essentially kidnapping Golbach, throwing him into the trunk of a car, taking him to a rooftop and making him believe that Brock is being executed in front of him. Golbach screams in terror throughout the ordeal, though he later appears to say that he’s OK. Read more…

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YouTuber Sam Pepper’s ‘killing’ prank backfires in backlash (yep, him again)